A Comprehensive Advertising & Promotional Campaign Including:
Newspaper
Advertising will provide detail on show features, dates and show hours. Ads will be placed in major Toronto newspapers, and GTA community newspapers approximately 2 weeks prior to the show dates.
Radio
Advertising on major Toronto stations including on-air contest and give-a-ways, creating interest and excitement leading up to and throughout the event.
Magazines
Advertising and promotion throughout pet industry publications placed months in advance of the show
World Wide Web
Online Web site and submission to all of the major search engines and directories will provide up to date, detailed information and global accessibility.
Posters
These will be distributed through veterinarians offices and community posting areas.
Direct Mail
This will include discount admission coupons to pre-quallified clientele.
~ Promotional activities begin as early as one
month prior to the show ~
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